Growth Checklist
A comprehensive guide to setting up external services and growing your online presence.
Google Services
Essential for visibility and analytics
Google Search Console
Monitor your site's performance in Google Search, submit sitemaps, and fix indexing issues.
Already set up! Sitemap submitted.
Google Analytics 4
Track website visitors, user behavior, and conversion events.
Installed! Tracking ID: G-CXVT183KZE
Google Business Profile
Appear in Google Maps and local search results. Essential for local visibility.
Action Required: Set up profiles for India and Africa offices
How to set up โ
1. Go to business.google.com
2. Click "Manage now" and sign in with your Google account
3. Enter business name: "GlobalTechAndTrade"
4. Select category: "Software Company" or "Import Export Company"
5. Add your India office address first, then create a second listing for Africa
6. Verify via postcard, phone, or email (Google will guide you)
7. Add photos, business hours, services, and description
Social Media Presence
Build brand awareness and engage with clients
LinkedIn Company Page
Your most important B2B channel. Post 3-4 times per week.
Content ideas โ
โข Behind-the-scenes of India and Africa offices
โข Case studies of completed projects
โข Trade tips between India and Africa
โข Tech trends relevant to SMEs
โข Team member introductions
โข Industry news and insights
YouTube Channel
World's second largest search engine. Great for tutorials and thought leadership.
Video ideas โ
โข "How to import electronics from India to Africa"
โข "We built a mobile app in 8 weeks - here's how"
โข "Top 5 mistakes in customs clearance"
โข Client testimonial videos
โข Office tours and team introductions
WhatsApp Business
Essential for India and Africa markets. Set up auto-replies and catalogs.
Setup steps โ
1. Download WhatsApp Business app
2. Register with your business phone number
3. Set up business profile with logo, description, hours
4. Create quick replies for common questions
5. Set up away messages for off-hours
6. Add service catalog with descriptions
Business Directories
Get found by potential clients searching for services
CRM & Email Marketing
Never lose a lead, automate follow-ups
HubSpot CRM (Free)
Track leads, manage contacts, and automate follow-ups. Free forever plan available.
Key features โ
โข Contact management with full history
โข Deal pipeline tracking
โข Email tracking and templates
โข Meeting scheduler
โข Form builder for website
โข Live chat integration
Email Automation Sequence
Set up automated email sequences for new leads.
Recommended sequence:
- Day 1: Welcome email + what to expect
- Day 3: Case study or success story
- Day 7: Educational content about services
- Day 14: Soft pitch with call to action
Government & Tender Portals
Access government contracts and tenders
Need Help Setting These Up?
Our team can help you set up and optimize all these services for maximum impact.
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